“I hope during this campaign to use the radio frequently to speak to you about important things that concern us all.”
On July 30, 1932, New York Governor Roosevelt delivered this speech from Albany, quoting extensively from and explaining many planks of the Democratic National Platform. Four weeks after the Democratic National Convention nominated Roosevelt on the fourth ballot in Chicago, he made this fantastic campaign speech. He turned to a relatively new medium—the radio—to communicate with the American people. Broadcast radio began in 1920 but became more widespread over the next decade. This broadcast went out over the decade-old AM radio station WGY in Schenectady, New York, to the N.B.C. Network at 9:00 p.m. on Saturday. Roosevelt’s use of the radio brought his comforting voice into the homes and lives of average Americans and reassured them that he cared for them as part of an “imagined community.”
Employing the radio, Roosevelt could make certain that his message reached the widest possible audience, without the mediation of newspaper editors. He also spoke confidently in standard English at a slow rate to make certain that everyone understood him. He used everyday analogies, stories, and anecdotes to explain his thoughts clearly. Over his unprecedented three terms and a partial fourth term in office as President of the United States, Roosevelt delivered some thirty “fireside chats” to reassure the American people and give them hope during the bleak times of the Great Depression and World War II.
